Your personal stylist, always on
Buy less, choose well,
make it last.
Everyone deserves a personal stylist. Aura shapes a wardrobe that works — building confidence, saving money, and making every choice intentional. Slow fashion, quality over quantity: the intelligent way to dress.
Plate 01 — A working capsule
The Capsule Score
One number that tells you
how well your wardrobe works.
Every piece you own is measured for its combinatorial range, gap coverage, wear balance, and cohesion. Aura distils them into a single score — and the Gap Coach diagnoses the exact pieces that will raise it.
Combinatorial range
How many distinct outfits each piece unlocks.
Gap coverage
Whether every context you actually dress for is covered.
Wear balance
Is your rotation real, or carried by a handful of favourites?
Cohesion
Palette and formality coherence across the whole closet.
Before you buy
The Capsule
Simulator.
The Gap Coach pre-fills your wishlist with the highest-impact gaps. Save anything else you're considering, and Aura simulates each purchase against your existing pieces:
- — How many new outfits the piece unlocks — broken down by formal, workwear, casual, active.
- — Example looks built from pieces you already own — save the ones you love to your library.
- — The Capsule Score delta — does this piece make your wardrobe stronger or weaker?
- — If the verdict isn't a strong buy, considered alternatives — brand, piece, realistic price.
The capsule, end to end
Intelligence
meets intention.
Every Aura feature is built around the same question: does this make you look better, spend smarter, and own less? Data-driven intentionality, from catalogue to closet.
01
The Capsule
Every piece catalogued by link, photograph, or a few words — automatically sorted into eleven categories and four contexts. Your working wardrobe, indexed.
02
The Score
A single 0–100 metric for how well your capsule actually works. The Gap Coach then diagnoses the exact pieces that will raise it — so you never buy blindly.
03
The Stylist
Name an event. Aura composes outfits from your capsule — weather-aware, dress-code aware, never inventing pieces you don't own. Save favourites to your library and return to them anytime.
04
The Journal
Log every wear. See your true rotation, surface under-worn pieces, prove cost-per-wear. The receipts on a working capsule.
05
The Travel Capsule
The purest capsule expression. Tell Aura where and for how long — it checks the forecast (or mines prior-year climate data for far-future trips) and builds a tight day-by-day capsule from what you already own.
06
The Simulator
Add any piece you're considering. Aura shows the new outfits it unlocks, the Capsule Score delta, and alternatives if it doesn't earn its place.
The method
Three steps to a capsule that works.
I
Catalogue your capsule
Add what you own by link, photo, or a brief note. Aura sorts and contexts each piece automatically.
II
See your Capsule Score
One number tells you how well your wardrobe works. Drill into the four sub-scores to see exactly where the weak points are.
III
Buy only what extends it
Your Gap Coach suggests the highest-impact pieces to fill real gaps. Aura simulates each purchase against your capsule and shows the outfits it would unlock — before you commit.
Membership
Invest in yourself.
Build confidence. Save money. Dress with intention. For those who'd rather own ten pieces they love than fifty they don't.
Curious
Free
Start your capsule
- — Up to 30 catalogued pieces
- — Basic Capsule Score
- — 3 outfit suggestions per piece
- — Wear logging & rotation tracking
- — Wishlist (5 items)
Personal
€6.99/month
For the daily capsule
- — Unlimited capsule pieces
- — Full Capsule Score with sub-scores
- — Unlimited outfit combinations
- — Weekly planner & complete-the-look
- — Wear analytics & cost-per-wear
- — Unlimited wishlist
Atelier
€18.99/month
Capsule Intelligence
- — Everything in Personal
- — Capsule Simulator on every wishlist piece
- — Outfit unlock counts by context + example looks
- — Contextual outfit generation (weather, occasion)
- — Travel capsule planning, day by day
- — Gap Coach: style profile, gap analysis & curated alternatives
When Aura recommends a piece to strengthen a real capsule gap, we sometimes link to brands we'd buy ourselves — Sunspel, Drake's, Luca Faloni, Grenson, Wax London, and a handful of others. We earn a small referral if you buy. We never recommend a piece your capsule doesn't need.